An Actual Witch Invented Color-Changing Hair Dye And It's The Coolest Thing Ever

Imagine if your hair color could change with the wind, mood-ring style, making it possible for you rock several different colors each moment. Seems like something that would happen in a Harry Potter novel or be part of a Hunger Games costume, right? Thanks to the work of occultist Lauren Bowker, the dreamy hair dye that can make this possible now exists.

It seems only natural that Lauren Bowker became a witch. She grew up just outside of Pendle Hill, England, a city most famous for its 17th century witch hangings, and spent much of her time as a young girl doing what all witches-in-training do: mixing up whatever soaps, lotions and spices she could find to make potions of her own.

Now, Bowker is a visual data scientist, and sees her work with magic and her scientific work as two disciplines that feed each other.  

“Old school female chemists and doctors had a really bad time with the church and were depicted as witches,” she told Dazed. “Now the occult has bad connotations of being a dark art and being taboo. When really it’s just a spiritual way of living. Technology like Apple, Google, yes they are technology, but for me technology should be magic and shouldn’t be engineered all the time. To me, chemistry and science is witchcraft – and so it should be.”

She's manifested this mode of thinking and creating into her newest project, THEUNSEEN, which is a hair dye that responds to temperature and changes color accordingly. Wondering if it's as cool as it sounds? Watch this video of it in action:

While on the outside the dye might just look like a fun way to experiment with color, turn heads, and amaze your friends, Bowker has a bigger goal for the project. THEUNSEEN's mission is to make big, nebulous scientific ideas tangible and digestible to the layman. In a previous project of hers, Bowker used her color-changing technology in a jacket. Based on what color the jacket was at any given moment, the wearer and anyone around them could tell how much pollution was in the air around them at any given time. "Pretty cool" would be an understatement.

The dye was launched at London Fashion Week this year, and although there are no immediate plans for it to ever hit a wider market, we can't wait for the day when we can try this out ourselves.