People Had Real Sex In These Racy NSFW Fashion Ads

If sex truly does sell, then Mike Eckhaus and Zoe Latta of Eckhaus Latta should be rolling around in the cash like Scrooge McDuck during holiday season. 

The design label recently dropped a look book from their Spring 2017 campaign that could make Hugh Hefner do a double-take. In it, the models are dressed (barely) in colorful pieces from the new line and are enjoying different brands of sexual adventure that appear to be very, very real. 

The controversy-sparking look book features real people, not professional models, engaging in good old-fashioned semi-pixelated coitus across a range of sexual interests. There won't be any complaints of exclusion in this advertisement either, as the portraits have the human color spectrum covered like a Benetton ad. 

The voyeuristic designers of Eckhaus Latta recently conducted an interview with W magazine, giving a bit of insight into their minds during the creation of this NSFW installation. Surprisingly, they were apparently going for a less pornographic approach, according to the shoot's photographer Heji Shin. "We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in the very direct  terms saying sex sells," Shin said. "Fair to say, they hit it right on the head, or g-spot. "We weren't covering people in oil, thats actually their sweat, you know? We've really wanted to play with the principles around advertising, but it had to be authentic and it had to be real people," Latta also pointed out in interview. "If it was simulated, it would have really lost the whole intention behind the shoot."

Apparently, this wasn't the easiest shoot to complete as there was understandable apprehension initially from potential models. After six months of collaborating with a casting director and a few helpful friends, the shoot was finally completed. 

The models that actually participated in the shoot "were all excited about it, and wanted to do it, and do it in the context of the Eckhaus Latta ad campaigns. It was actually pretty real, "according to Shin. He also reported that minimal staging was required as most of the models interaction was completely natural, aside from some hair placements. So much for the "fluff" of the less racy ad campaigns this season, right? Eckhaus Latta showed the world that we can all actually be too sexy for our clothes if we really desire to be.