$72 Million & Going Strong! Rihanna’s Fenty Beauty Line Is Setting Records

Every black woman has wasted her money on the wrong shade of makeup at least once in her lifetime. Can we agree on this ladies? Well, Rihanna now has your back!

The Grammy award winning music star launched her makeup line Fenty Beauty on September 8. The results are in and it is safe to safe it is a SUCCESS!

Fenty Beauty raked in $72 million in media value just in the month of September.

Just what is media value? Media value is the value of the amount of publicity the brand received through Instagram, YouTube, Facebook, Twitter and blog posts combined.

But what is it that has women all over the world flocking to beauty counters in search of Fenty Beauty, besides, of course, their loyalty to the “Love on the Brain” singer? One word:  Inclusivity!

Rihanna spoke with Refinery 29 and had this to say:

 “...I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”

Fenty Beauty offers up to 40 different shades of foundation. More than your typical commercial beauty line. In the leading months, the company has graced our Instagram and Facebook feed with campaigns filled with gorgeous models of various skin tones thereby declaring themselves as THE beauty inclusive makeup brand we have all been waiting for.

Black women have been demanding greater range in shades for our skin tones from the beauty industry for years. And with multiple stars partnering with cosmetics brands in the past to develop “exclusive” or “limited edition” lines for their fans - why did it take Rihanna to speak up for black girls everywhere?  She's done more than simply slapped her name on the side of a lipstick tube, she has created a product that tells millions of women across the globe yes, I see you and you are represented.

Now as Fenty Beauty begins to establish trust and create brand loyalty amongst beauty addicts worldwide, we will sit back and watch to see which makeup brands scramble to expand their selection of darker shades - stay tuned!