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The Oil Industry
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The Oil Industry
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The Oil Industry
is dying because millennials don’t want those jobs and they know that alternative (and better) forms of energy and fuel are already taking over. -
Casual Dining Restaurants
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Casual Dining Restaurants
Casual dining restaurants are closing dozens of locations because young people are ordering delivery and cooking at home more, according to Buffalo Wild Wings CEO Sally Smith. They are also
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Casual Dining Restaurants
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Casual Dining Restaurants
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Gyms
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Gyms
The big boys like Planet Fitness are doing just fine, but studies show that “mid-market” gyms are declining because millennials prefer boutique workout spots that offer studio classes.
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Marriage
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Marriage
Compared to the previous generation, millennials are waiting longer to get married, and many never tie the knot, according to US Census and American Community Survey data. The research
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Marriage
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Golf
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Golf
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Golf
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Bar Soap
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Bar Soap
Young people apparently believe that bars of soap carry more germs than body washes and liquid soaps, probably because it sits in its own scum and there is always
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Bar Soap
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Cruises
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Cruises
Research shows that millennials who travel are looking for “authentic” experiences, which can be hard to come by when you’re at sea for the bulk of a 5 day
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Cruises
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Stilettos
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Stilettos
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Stilettos
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9-5 Work Days
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9-5 Work Days
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9-5 Work Days
it promotes productivity. Doing the same routine in the same archaic time structure is just not good enough. -
Napkins
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Napkins
It turns out that young people prefer paper towels over napkins because they’re just more practical.
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Beer
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Beer
According to reports, millennials are drinking less than their parents, and when they do drink, they prefer spirits and wine to beer.
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Motorcycles
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Motorcycles
According to analysts, motorcycle sales are declining because young people are not as interested in riding.
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Homeownership
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Homeownership
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Homeownership
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Homeownership
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Diamonds
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Diamonds
The decline in diamond sales is linked to the fact that fewer young people are getting married, and those who do often find alternative ways to symbolize their love.
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Diamonds
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Designer Handbags
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Designer Handbags
Like with diamonds, designer handbags as status symbols just aren’t as popular today because of changing priorities.
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Fabric Softener
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Fabric Softener
According to the head of Downy, millennials just don’t know what fabric softener is for, so they aren’t buying or using it.
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Hotel Loyalty Programs
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Hotel Loyalty Programs
There are several online travel sites that allow travelers to compare prices before making a commitment. Not great for hotel chains, but ultimately good for the consumer looking to
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Hotel Loyalty Programs
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Anti-aging Products
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Anti-aging Products
Young women today are buying more makeup, but investing less in skin care and anti-aging products. Part of it is that they don’t trust that it works, but it’s
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Anti-aging Products
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Wine
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Wine
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Wine
corks versus caps, region, etc.). It has forced wine makers to change how things are done which is transforming (not killing) the industry. -
Hardware Stores
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Hardware Stores
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Lunch
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Lunch
According to Fortune, lunch sales are down in the restaurant industry because people are snacking instead of going out. Another theory is that more young workers are into
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Lunch
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Department Stores
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Department Stores
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Baby Names
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Baby Names
Researchers have found that baby names, especially for girls, are becoming more unique as young parents try to help their kids stand out from the pack of Brittanys, Sarahs,
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Baby Names
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Running
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Running
It took a while, but people are finally realizing that, as an activity, running is not fun. Sure there are health benefits, but there are so many other ways
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Running
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Focus Groups
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Focus Groups
According to advertising execs, millennials lack the idealism of previous generations and are much more cynical, which makes it harder to get useful feedback from them in focus groups.
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Light Yogurt
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Light Yogurt
According to the CEO of General Mills, light yogurt sales are down because consumers are looking for products that provide “more satiety” and natural, protein-rich ingredients.
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Marmalade
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Marmalade
It may be time for Christina Aguilera to record a remix to "Lady Marmalade" to save jam's bitter cousin. Reports out of the UK say that only 1
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Marmalade
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Vacation
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Vacation
Millennials often feel guilty about taking time off, so they become what’s known as “work martyrs.” They are skipping vacation days more often than baby boomers do, which
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Vacation
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The Car Industry
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The Car Industry
Drivers in their 20s are reportedly driving 20 percent less than their parents did at their age. Apps like Uber and Lyft have contributed to the decline and also
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The Car Industry
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The Car Industry
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Cable
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Cable
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Cable
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Salary Secrecy
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Salary Secrecy
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Salary Secrecy
what they earn to those in similar positions across the country. Millennials are also more open to discussing that information with their co-workers and friends, and talking about -
Salary Secrecy
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Postcards
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Postcards
When’s the last time you sent or received a postcard? Instead of spending money on a postcard and postage, people are communicating quicker and more directly with social
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Postcards
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Dinner Dates
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Dinner Dates
With online dating culture on the rise, research has found that daters are going out for food less frequently. Instead of sitting and eating with a stranger for an hour,
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Dinner Dates
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Suits
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Suits
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Movie Theaters
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Movie Theaters
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Movie Theaters
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Hooters
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Hooters
Breastaurant chains like Hooters have struggled to appeal to young adults, despite new menu items and changes to the decor. There is something about objectified women and wings that
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Hooters
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Bulk Shopping
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Bulk Shopping
Buying in bulk only makes sense if you have a family to feed or if you have the space to store more stuff, and we’ve already established that millennials
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Bulk Shopping
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Cereal
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Cereal
For many on-the-go millennials, cereal is just too inconvenient. It requires clean up and is too difficult to eat quickly or while on the move. Plus, there are
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Cereal
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Doorbells
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Doorbells
The new trend for letting a buddy know that you’re at her doorstep is to send a text, call, or snap. Doorbells are played out because sometimes you don’t
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Doorbells
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Banks
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Banks
There are theories that the financial crisis has made millennials trust banks less than their parents and previous generations did. Also there is no real need to visit
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Banks
Did we do that? There is a war raging between baby boomers and Generation Z, also known as millennials. Every time an industry or trend that was hot 30 years ago falls out of favor or dies completely, boomers immediately point the finger at the younger generation. Read more