First, there was Ketchup.
It was as American as America itself — as iconic as Fourth of July barbecues, as staple to the tradition of grilling as the grill.
But alas, it wasn't enough.
Soon, the people were asking for more: more condiments, more variety, more delicious options.
And on April 11, 2018, Heinz heard the peoples' cry — and it responded.
In what quickly became the Tweet heard around (certain corners of) the world, Heinz offered something marvelous, something new.
And that something was the promise of #mayochup.
And for the
low cost of just 500,000 votes on Twitter, it would be made available to Americans.
The premise? Simple, but daring... And social media went insane.
People eat mayo, and people eat Ketchup: so why not combine them into a single, mega condiment?
The reaction?
Mixed.
Some people were all about it.
Others were outright nauseated.
Others still took a more technical route in their critique.
Why "Mayochup," they wondered — when "Ketchayo" would have done just as well?
And, for that matter, why the beige color?
Shouldn't the result of mixing mayo (white) and Ketchup (red) be more pink?
Some people chimed in to complain that the product actually already exists, and it's called Fry Sauce.
Others pointed out that Heinz couldn't invent something that had been around in other cultures for years.
Hostess was quick to jump in on the combo trend with a little product remix of their own.
News organizations and media outlets were quick to join the debate: Was this a delicious new concoction? A shameless revamp of something already great? Or something to be avoided at
While the verdict may still be out, for the most part, on how Mayochup actually tastes, Heinz's Tweet is certainly racking up some serious votes.
With 2 days left, it
had already acquired more than 780,000 votes.
So is this the start of a condiment revolution in the U.S.? Either way, get those grills fired up, people. Something tells me the mayochup is here to stay.
Ketchup or mustard? Mustard or relish? Just relish?
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