Gallery: Here's Your First Look At The 'Harry Potter' Palette That Everyone's Talking About
Storybook Cosmetics was virtually unknown when it announced on Instagram last August that it was launching a set of Harry Potter-inspired makeup brushes. (Kylie Jenner, on the other hand, had over 40 million people following her on the photo app when she debuted Kylie Cosmetics' first three lip kits in November 2015. Casual.) But people were so obsessed with Storybooks' mashup of books and beauty that the brushes quickly sold out.
In the wake of the success of that set, Storybook revealed they'd be making another product inspired by the Wizarding World last October: an eyeshadow palette.