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The best way to get your name out there is to design a website. Here a few things to keep in mind. Look in a unique domain name. Avoid using
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any third-party advertising on your site (basically, they're a distraction). Your website needs to be mobile-friendly and one that looks the same in all browsers (Chrome, Firefox, Safari, etc.). You
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need to link it to all of your social media platforms (definitely make sure you have an IG for it). And more than anything, it needs to be well-designed. Web
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platforms like
Wix have some artist templates that are relatively easy to create on your own. But if you know a professional, it’s not a waste of money
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to hire them to do it. As an artist, your site needs to be as eye-catching as your work.
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Even if you already have a personal Facebook page (and you probably do), you still need to have a fan page so that you can drive more potential clients and
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business to your own site. One thing to remember here is that you shouldn’t post the same content that’s on your website. Make the visitors of your fan page feel
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like they are getting exclusive opportunities. Make sure to engage them as well. When they make comments, comment back and also use that page for discounts and thank you messages
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too. Click
here for some fan pages to get a few ideas.
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There are close to 20 million different artists on DeviantArt, so yes, you absolutely must get on the site! It’s second-to-none when it comes to networking with other
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artists and instructors. There are also opportunities to share your work on there that you probably won’t see anywhere else on the web.
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Speaking of networking, another way to do that is to write guest posts for other artists. At first, this might seem counterproductive (you know, rubbing shoulders with the competition). But
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if you offer to write something for free (like maybe a how-to article or tips for new artists) in exchange for sharing a picture or two and/or your website, that
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exposes you to a broader audience. It’s a smart marketing move.
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If you know of events in your city where artists get together and hang out, go to some of them. Word of mouth is extremely effective, especially in the art
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community. The more people you get to know, the more things you’ll be invited out to. Soon you’ll be name dropped as an artist in town.
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This might be the thing that scares new artists the most. Don’t be. Having your own art show can be a really exciting experience, and it doesn’t have to cost
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a lot of money to pull it off. Seek out a gallery or place of business that supports artists and ask them how much they charge. Based on when you
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want to do it and how much of a heads up you give, sometimes it’s very inexpensive. If you don’t mind sharing the evening with another artist or two, it
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might even be free. You’ll need to bring in a few pieces leading up to the time so that your work can be advertised. You’ll also need to print up
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some business cards, price out your work and a few other things. Click
here for a pretty detailed to-do list.
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You can’t expect someone else to believe in you if you don’t! Your work is a representation of you and that’s something to be super proud of! For every piece
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that you create, it’s your way of bringing more beauty and making a real statement in the world. Whether you realize it or not, being an artist is already transforming
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you and the atmosphere around you. Be bold. Be unapologetic. Be you. THE ARTIST.
Art is unique. Art is creative. Art is inspiring!
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